MOBILE DEVICE DETECTION
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HOW IT WORKS
The future is here
Every smartphone device transmits multiple identifiers such as Wi-Fi and Bluetooth. These identifiers can be used to collect "passive", or "active" data. Non passive data collection requires a user to opt-in to gain personal information from them. i.e logging into a venue's public Wi-Fi and using a Facebook account for registration.
Passive data collection, "occurs without any overt consumer interaction and generally includes capturing...
Key components include -
Traffic
Passing Traffic
Staff exclusion
Unique visitors
Repeat visitors
Visitor tracking
Average Dwell time
Dwell Time distribution
