Image by Justin Main

MOBILE DEVICE DETECTION

 

HOW IT WORKS

The future is here

Every smartphone device transmits multiple identifiers such as Wi-Fi and Bluetooth. These identifiers can be used to collect "passive", or "active" data. Non passive data collection requires a user to opt-in to gain personal information from them. i.e logging into a venue's public Wi-Fi and using a Facebook account for registration.

 

Passive data collection, "occurs without any overt consumer interaction and generally includes capturing...

 
retail_wifimanagement.jpg

Key components include -


Traffic

Passing Traffic

Staff exclusion

Unique visitors

Repeat visitors

Visitor tracking

Average Dwell time

Dwell Time distribution

 
 

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ITOI Solutions PTY. LTD - Australia
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