MOBILE DEVICE DETECTION

HOW IT WORKS

The future is here

Every smartphone device transmits multiple identifiers such as Wi-Fi and Bluetooth. These identifiers can be used to collect "passive", or "active" data. Non passive data collection requires a user to opt-in to gain personal information from them. i.e logging into a venue's public Wi-Fi and using a Facebook account for registration.

Passive data collection, "occurs without any overt consumer interaction and generally includes capturing...